Performance Marketing Proposal

Compliant Growth for
Research-Grade Peptides

A multi-channel acquisition strategy built around FDA compliance constraints, leveraging 5 workstreams to drive scalable customer acquisition for Genesis Peptides.

$15K
Month 1 Investment
<$75
Target CPA
5
Workstreams
Situation Analysis
Pain

FDA Compliance Locks Out Traditional Advertising

Fix

Non-Branded Content Layer + Teleios Partnership

Goal

Sustainable Acquisition at Scale

⚠ Compliance Guardrails

Every workstream is designed within these hard constraints. No exceptions.

✕ No direct advertising of peptides to consumers
✕ No health claims or therapeutic benefit language
✕ No GLP-1 references in any advertising
✕ Login-gated site — no public product listings
✕ No consumer data implying personal use
✕ No consumer education under Genesis brand
Audience Segmentation

Target Audience Tiers

1

Active Peptide Buyers

Existing research-grade peptide purchasers across competing platforms. Already educated, ready to buy. Lowest friction to conversion.

Highest Intent
2

Displaced GLP-1 Seekers

Consumers affected by telehealth compounding restrictions, actively seeking alternatives through research channels.

High Volume
3

Health Optimization Community

Biohackers, longevity-focused individuals, and research enthusiasts actively exploring peptide science and applications.

Long-Term Value
Execution Plan

5 Workstreams

Each workstream operates independently within compliance guardrails, creating multiple acquisition paths that compound over time.

1

Content Layer

$5K / month retainer

Build non-branded editorial properties that drive organic discovery. SEO-optimized listicles, comparison articles, and educational content that funnel traffic to Genesis without direct brand advertising.

Non-branded editorial sites Listicles & rankings Comparison articles SEO optimization Organic funnels
2

P2P Text-Based Advertising

$5K test budget

Peer-to-peer SMS and text-based outreach campaigns targeting qualified research buyers. High-touch, compliant messaging with direct response tracking.

SMS outreach Peer-to-peer messaging Response tracking Qualified targeting
3

Meta Ads via Teleios Health

$5K / month

Leverage the Teleios Health partnership to run compliant Meta advertising through the Andromeda architecture. Lead generation campaigns driving to compliant landing experiences.

Andromeda architecture Lead generation Teleios partnership Compliant creatives Meta platform
4

Additional Paid Channels

Phased rollout

Expand into supplementary channels as initial workstreams prove ROI. Each channel tested independently with dedicated budgets and creative strategies.

Reddit advertising Sponsored listicles AI search optimization Programmatic display
5

App Marketing

Post-launch

Mobile app install campaigns activated after Genesis app launch. ASO, in-app engagement loops, and push notification strategies for retention and reactivation.

App store optimization Install campaigns Push notifications Retention loops
Go-To-Market

Strategy & Creative

Content-driven acquisition supported by compliant paid media and strategic partnerships.

Lead Magnet Guides

Downloadable research guides that capture leads while providing genuine value. Each guide funnels into the Genesis ecosystem.

📘

The Researcher's Guide to Peptide Sourcing

Comprehensive comparison of purity standards, third-party testing, and supplier evaluation criteria for research-grade peptides.

🔬

Understanding Peptide Purity & Testing

Deep dive into HPLC analysis, mass spectrometry verification, and what certificates of analysis actually mean for research outcomes.

📊

2026 Peptide Research Landscape

Market overview, regulatory changes, and emerging research trends shaping the peptide science community this year.

Creative Angles — Teleios Meta Ads

Compliant ad concepts running through the Teleios Health partnership on Meta platforms.

🧪 Research Purity Angle

"Not all peptide suppliers test the same way." Focus on third-party verification and COA transparency — educational, not promotional.

📋 Supplier Comparison Angle

"How to evaluate a peptide supplier in 2026." Guide-based CTA driving to lead magnet download, no product mentions.

🔒 Trust & Verification Angle

"Why researchers are switching suppliers." Social proof framework with community-first language, compliant with all guardrails.

📈 Market Shift Angle

"The research peptide market is changing." News-style awareness ad highlighting industry shifts without naming products or outcomes.

Competitive Positioning

Where Genesis sits in the current research peptide landscape.

Competitor Strength Weakness Genesis Opportunity
Peptide Sciences Market leader, strong SEO Aging brand, no content strategy Out-content & out-distribute
Bio Longevity Labs Modern DTC approach Compliance risk, broad claims Position as safer alternative
HIMS Scale, brand recognition Not research-focused, pharma pricing Own the research niche
Genesis Peptides Compliance-first, Teleios partnership Early-stage awareness Build category authority

Execution Timeline

Phased rollout over 4 months with clear milestones and escalation triggers.

Month 1

Foundation

  • Launch content sites
  • Begin P2P test campaigns
  • Teleios Meta ad setup
  • Lead magnet creation
Month 2

Optimization

  • Analyze P2P results
  • Scale winning Meta ads
  • Publish 10+ articles
  • A/B test lead magnets
Month 3

Expansion

  • Launch Reddit ads
  • AI search optimization
  • Sponsored listicles
  • Content syndication
Month 4

Scale

  • App marketing launch
  • Double down on winners
  • Full funnel reporting
  • Q2 strategy review
Budget

Month 1 Investment

Three workstreams activated simultaneously to maximize learnings and establish baseline performance metrics.

Content Retainer

$5K

Editorial sites, SEO content, lead magnets

P2P Text Test

$5K

SMS outreach test campaigns

Teleios Meta Ads

$5K

Compliant Meta campaigns via Andromeda

Total Month 1 Investment Across 3 active workstreams
$15,000
Performance

KPI Targets

<$25
Cost Per Lead (CPL)
<$75
Cost Per Acquisition (CPA)
500+
Guide Downloads
>5%
P2P Reply Rate
5K+
Content Site Visits
1K+
App Installs (Post-Launch)